Actor and North Dakota native Josh Duhamel has been announced as the face of North Dakota Tourism's 2016 advertising campaign, in which he showcases a number of experiences including exploring state history, family adventures with his son Axl, and up and coming city attractions.

Duhamel commented 'I was truly honoured to have been approached with the opportunity to showcase North Dakota as a welcoming, friendly destination in the state's new advertising campaign. I hope this collaboration will inspire more visitors to experience what I've known for years - that visiting North Dakota is nothing short of legendary'.